Did I ever tell you about my favourite analogy for how magazines work? Imagine your magazine is a stool, perfectly balanced on three legs. One of those legs represents your content. One is your readers. The third is cold hard cash.
I have a 3-legged stool analogy that I use. Our 3 legs should be print/events/digital. Problem is someone keeps sawing off bits from the print and the digital leg is still too short - and cannot add to the length of it quickly enough....
I have a 3-legged stool analogy that I use. Our 3 legs should be print/events/digital. Problem is someone keeps sawing off bits from the print and the digital leg is still too short - and cannot add to the length of it quickly enough....