Turn readers into true fans Doing a good job is the baseline for publishing success. I used to reassure newly promoted editors, nervous of the ultimate magazine responsibility, that “you can’t break a magazine with one issue”. I did follow up almost immediately with, “
Be surprisingly good
Be surprisingly good
Be surprisingly good
Turn readers into true fans Doing a good job is the baseline for publishing success. I used to reassure newly promoted editors, nervous of the ultimate magazine responsibility, that “you can’t break a magazine with one issue”. I did follow up almost immediately with, “