Discover more from The Magazine Diaries from Grub Street
Time for PH to sell his (our) wares
Hello, Grub Streeter,
What’s going on with us?
Well in news that will shock no one: selling magazines online is hard.
With no newsstand to display your mag and with no marketing budget, getting people to buy is a constant push, push, push. And we’re finding that the second issue is harder than the first – perhaps mainly because we benefitted from the initial flood of almost unconditional support when we first announced our enterprise. You can’t rely on your mum and your best mates to buy every issue you sell, sadly.
But don’t worry, we're not sobbing into our negronis yet! Our sales are increasing day by day, and the feedback for The Jerry Maguire Issue has been fantastic so far. But we can’t help wishing for a Magazine Sales Fairy Godmother to take a bit of the labour off our shoulders. Current ideas for boosting sales include sending Peter down the docks with a sandwich board. Any other cunning ideas welcome!
In other news: both PH and I will be at Magazine Street on October 5th. Glutton for punishment as I am, I’ll be doing another ‘magazine in a day’ with the true gent himself, Simon Esterson. Come and see me, give me quotes, egg me on. And get your ticket here.
Til next week, amigo!
Listen to this
In Issue 2 of Grub Street, we shared three podcasts that are a must-listen for those of you needing your mag fix, audio-style. Between magCulture, Stack Magazines and The Stack on Monocle Radio, there are interviews with almost every editor, designer and magazine maker you can think of on an insane array of fascinating topics. What would you add? Hit reply and let us know.
Can a magazine work when it has no website, no advertising and costs 70 quid? The creators of Inque are willing to give it a go.
Supermodel Karlie Kloss is reportedly in talks to buy i-D magazine from the now-bankrupt Vice. It’s not her first foray into the magazine publishing industry - she was one of the backers of the delightfully huge W magazine…
We Are Makers, the indie magazine spotlighting members of the maker community, has done a survey to find out what their readers want to know more about – an excellent idea! – to inform the content for their new monthly newspaper. Another win for print!
Honestly, there are few messages that could mean more from our readers.